Quanjude Peking Duck Restaurant

This Quanjude Peking Duck Restaurant is located in Beijing’s Wangfujing and is the first cooperative restaurant of Quanjude and the Forbidden City Royal Marriage. The project uses both brands’ color palette“ red, black, gold, white, gray” and creates an art museum of “Red and Black”. The project also extracts Quanjude brand elements “Duck Furnace, Flame, Seal”, Royal Marriage brand elements “Rose, Peony, Red line”and  the Forbidden City brand elements “Architecture, Scene, Collection”, and makes the fusion of Quanjude and Royal Marriage of the Forbidden City. 

CLIENT: Quanjude Peking Duck Restaurant & Forbidden City Royal Marriage Cultural Company

LOCATION: 9 Wangfujing Avenue Shuaifuyuan Street, Beijing, China

AREA: 1,128 sq. m.

YEAR: 2022